Customized instruction and support for student network creation and the exploration of professional identity using the LinkedIn professional social network

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Successful networking is accepted as a critical activity for business students but enormously challenging even for advanced students paralyzed by the experience. Exponential growth in online social networks has added complexity to networking but has simultaneously magnified opportunity. This workshop provides instructors with hands-on, customizable networking and professional identity-building activities that take greater advantage of the 300+ million LinkedIn professional network, shifting emphasis to better understanding professional self and community foundations rather than simple LinkedIn tool use. A short presenter introduction transitions rapidly into customized network/identity activities that participants can use to meet their students’ professional needs.

Author(s):

Joseph G. Gerard    
Western New England University
United States

Reena Lederman Gerard    
Massachusetts College of Pharmacy and Health Sciences
United States

Melissa J. Knott    
Western New England University
United States