Storytime for Business Students

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We may not consider using stories – especially children’s stories – to achieve our learning objectives, but storytelling has a rich tradition. It can translate the dry numbers and analytics that we tend to scrutinize in business into compelling images of a leader’s or teacher’s goals. Storytelling improves learning because it activate multiple areas of the brain. Storytelling has recently entered the management classroom and is relevant to many management topics. Come learn how the story time we first knew as children can provide a effective learning method. See firsthand some examples of how storytelling can be used to teach many topics.

Author(s):

Tim Peterson    
North Dakota State University
United States

Claudette Peterson    
North Dakota State University
United States

Jon Beard    
Purdue University
United States

Carrie Messal    
College of Charleston
United States

Joy Beatty    
University of Michigan - Dearborn
United States

Shontarius Aikens    
North Dakota State University
United States

Brandon Charpied    
Organizational Behavior Teaching Society
United States

Ashley Lesko    
Queens University of Charlotte
United States

Erika Small    
Coastal Carolina University
United States