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Storytime for Business Students

KEYWORDS: Storytelling; Learning through stories; Brain science

We may not consider using stories – especially children’s stories – to achieve our learning objectives, but storytelling has a rich tradition. It can translate the dry numbers and analytics that we tend to scrutinize in business into compelling images of a leader’s or teacher’s goals. Storytelling improves learning because it activate multiple areas of the brain. Storytelling has recently entered the management classroom and is relevant to many management topics. Come learn how the story time we first knew as children can provide a effective learning method. See firsthand some examples of how storytelling can be used to teach many topics.

Author(s):

Tim Peterson
North Dakota State University
tim.o.peterson@ndsu.edu
United States

Claudette Peterson
North Dakota State University
claudette.peterson@ndsu.edu
United States

Jon Beard
Purdue University
beard25@purdue.edu
United States

Carrie Messal
College of Charleston
MessalC@cofc.edu
United States

Joy Beatty
University of Michigan - Dearborn
jebeatty@umich.edu
United States

Shontarius Aikens
North Dakota State University
shontarius.aikens@ndsu.edu
United States

Brandon Charpied
Organizational Behavior Teaching Society
brandon@obts.org
United States

Ashley Lesko
Queens University of Charlotte
ashleyplesko@gmail.com
United States

Erika Small
Coastal Carolina University
esmall@costal.edu
United States

 

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