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The Science, Not the Art: A Social Psychological Approach to Strengthening Management Student Speaking

KEYWORDS: social psychology, business communication, impression management, public speaking

Communication and impression management are critical in the business environment, yet management students’ opportunity to practice business public speaking is lacking. Even if an opportunity is offered to develop these skills, few students learn the science behind business public speaking, encouraging the idea that it is an art form that is innate or can be improved merely through practice. By offering the social psychological science of presenting oneself to others—whether it be at a meeting with five colleagues, in a board room with twenty, or at a large event with hundreds—students can learn how to best engage others.

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