File pdf 705KB

Developing Meaning and Connectivity through “Golden Circles” and Social Networks for Mutual Benefit

KEYWORDS: Mutuality of Benefit, Social Networks, and Needs Analyses

In management education, there has been great debate regarding whose interests do educational models serve. Teachers? Students? Or, the broader community? To address these questions, educators must establish points of mutual benefit. Yet, tackling the concept of benefit historically stresses dichotomization (i.e., us versus them), and when bridging such differences, emphasizes how core needs and forms of inquiry must be acknowledged. In this session, I take an alternative approach. Leveraging Sinek’s concept of “Golden Circles” and social network theory, I present three exercises, showing how they can be used to target the “why” and “who” for shared benefit.

Author(s):