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Creating Relevant Cases using the Noun-Verb Framework

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Perceived relevance is a motivational contributor to student’s classroom engagement. Instructors using outdated examples or cases may diminish their student’s cognitive, emotional, and behavioral participation. However, the prospect of using new cases and class material each semester can be daunting. In this session, educators will learn a technique to efficiently develop cases using short in-class popular press articles and/or other media sources. Attendees will be given an opportunity to develop their own assignment using a recent article and the framework. Examples from strategic management will be used but the technique can be applied to many management topics and courses.

Author(s):

Robert Bonner    
University of Texas at San Antonio
United States

Andrea Neely    
University of Tennessee at Chattanooga
United States

Anthony Neely    
Independent Scholar
United States

Sarah Roche    
Texas Wesleyan University
United States