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Case Writing Workshop: Creating Customized Learning Tools

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Participants will complete a first draft of a teaching case/exercise in 90 minutes. The workshop will cover (1) using learning objectives;
(2) scripting the learning process; (3) developing the “story;”
(4) characters and character development; and (5) completing the narrative. We will also discuss the development of supplementary materials, copyright, distribution options, and marketing.

Author(s):

Jack Brittain    
David Eccles School of Business, University of Utah
United States