Flying High in Innovation Space: Exploring innovation opportunities using the 4Ps of innovation framework

Innovation; Innovation Space; 4Ps of Innovation

Innovation is a key part of successful high-growth businesses and is often taught on small business, enterprise and entrepreneurship courses. Often viewed as developments to products or services, innovation goes beyond this, and innovation opportunity spans both incremental and radical adjustments to products, processes, positioning and underlying paradigms. The practical teaching activity presented in this session will position the participants in the (paper) aviation industry, to develop innovation across the different directions of innovation space. This session is designed to develop participants’ understanding of innovation and innovation opportunities in an applied yet fun manner.

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