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I introduce a methodology for teaching management classes, especially strategic management, through a series of music videos. The symposium includes suggestions for music videos of different genres and artists that are highly relevant to many different topics in strategic management. I explain how I have successfully used the videos to generate discussion and achieve learning objectives across Bloom's taxonomy. Participants will leave with ideas for how to incorporate the methodology into their own teaching styles.
Author(s):
Jason Myrowitz
Northern Arizona University
United States
