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This session will demonstrate a group role-play exercise that engages participants in group information sharing, group decision-making, internal messaging and external press releases, social media management, and on-camera press conference presence. The exercise is designed to teach strategic management crisis communication skills relating to a public accusation of sexual harassment. The top management team must react immediately using different communication channels. Time pressure is extreme, and consequences are severe. Scenario information and full role-cards will be distributed to session participants.
Author(s):
Rebecca Bull Schaefer
Gonzaga University
United States
