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MOBTS 2022

MOBTS 2022 Proceedings - ISBN: 978-1-7346398-2-7 »

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Learning Through Mini Cases; An Effective and More Affordable Option to HBP Cases

Keywords: Cases, Affordability, Engagement

Abstract: The benefits of the case method have been highlighted in management education literature for decades. In my proposed activity/exercise session, I introduce an effective and more affordable way to apply the case method through Fast Company Magazine articles in undergraduate and graduate courses in a variety of management class contexts. Specifically, I elaborate on the pedagogical benefits of using articles as “mini cases” and walk attendees through an example exercise. Participants will be provided with instructions on how to facilitate the exercise, a list of potential benefits, and a link to a discounted student subscription to the magazine.

Alex Tawse, Georgia State University (United States)


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