MOBTS 2022 Proceedings - ISBN: 978-1-7346398-2-7 »
Getting Students Excited About Strategic Management
Keywords: Strategic Management, Interconnected Elements of Strategy, Case Analysis
Abstract: Many students find concepts in strategic management abstract and confusing, partly because of the varied definitions of ‘strategy’. In this session I discuss how beginning with two case analyses can help bring to life the interconnections between elements underlying a good strategy. By starting with these cases students not only begin to get a clearer idea about what strategy is but also see that the subject can be fun and exciting. They also learn how a good strategy can unravel when well-meaning but unwise changes rupture the interdependence among its elements.