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Stories are effective tools in management education. This proposal explains the benefits of incorporating stories in business courses, and gives an example on how to design an in-class exercise with the help of storyboard when teaching business leadership, and why storyboard works better to elevate aspirations than a common PPT presentation. The exercise combines interactive problem solving and critical thinking, aiming at motivating to actively participate and interact during the teaching session. The opportunities and the changes of the teaching method will be further discussed.
Author(s):
Yuanyuan Gong
Nanjing Univeristy
China
Irene, Hau-siu Chow
Hang Seng Management College
Hong Kong
