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From Westeros to Madison Avenue: Teaching Management Concepts using Fictional Worlds and Character Arcs.

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Increasingly, the benefits of using film and television clips in our classrooms to engage our students and increase their understanding of the material we teach are widely known and discussed. Due to set-up and copyright issues however, these clips may be used with only minimal connection to the narratives from which they are drawn. What are the possibilities associated with using an entire show - or season of a show - as a case study – engaging our students and immersing them into the specific context? The author proposes using the worlds of Mad Men (and potentially Game of Thrones) for this purpose in enabling students to experience an emotional connection with the world and characters they are exploring.


Rose Hair    
Nazareth College
United States


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