The Challenges of Using Multimedia Assignments to Assess Learning Outcomes on an Undergraduate Social Media Module

This paper describes the challenges that arose from using a combination of multimedia based assignments to assess the learning outcomes on a Social Media Module. Through a mix of quantitative analysis and qualitative reflection, eight challenges associated with multimedia assessment were identified and considered. Suggestions to address these challenges are presented. Because of the interpretivist nature of the reflection, the findings should not be considered generalizable. Instead, they form a starting point from which deeper scholarly inquiry into the challenges of multimedia assessment can proceed.