Using Class Behaviour Modification Assignment to Reduce Lecture Absenteeism among Masters Management Students

I am describing and discussing a new class assignment aims to reduce student absenteeism while allowing students to engage in a realistic consultancy-like intervention. Student absenteeism from university courses has been acknowledged as a major problem for many institutions and has been an increasing challenge in the X Graduate School of Business, where I teach. The intervention is centred around a student led, class-wide semi-structured consultancy project that sought to assess, identify and reduce students’ absence from classes. The project was very successful and resulted in meaningful process and record high level average class attendance.