Teaching business planning: Issues and challenges

In this symposium, the discussion is open to issues and challenges that emerged during the design and redesign of a course titled “Business Planning” at the bachelor level. Some of them are in regard to the opportunity to teach business planning and not focus on entrepreneurial attitudes. Others are more closely linked to how to manage courses based on practical projects that require the use and application of theories, concepts, and models learned or that should be learned in previous courses. Some open questions are posed to the audience in order to develop a common and deeper understanding.