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Management & Organizational Behavior Teaching Society 2018 Conference

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Me Poster

This exercise allows participants to engage in a brief pictorial elevator pitch. Participants will construct a poster to advertise a class where they could teach or demonstrate a unique skill. We will compare popular and unpopular posters and discuss what made advertisements more or less successful. This exercise can be used to teach students how to advertise/market a product or service more effectively. It can also be used to teach students how to fail fast – fail safe – a situation where they can quickly learn whether an idea is worth pursuing without making a large investment up front.

Leann Mischel
Coastal Carolina University
United States

Peter Gasca
Coastal Carolina University
United States

 

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