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Management & Organizational Behavior Teaching Society 2018 Conference

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Mind Mapping - The Power of Related vs Unrelated Stimuli

In this session, we will discuss the advantages and disadvantages of brainstorming and mind mapping. We will engage in a mind mapping exercise that will demonstrate the merits of using free association against related versus unrelated stimuli. The exercise will conclude with a discussion of why mind mapping might offer an advantage over brainstorming, the results of free associating against related and unrelated stimuli and the class contexts in which this exercise would be helpful.

Leann Mischel
Coastal Carolina University
United States

Peter Gasca
Coastal Carolina University
United States

 

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