Designing and Implementing a Management Professional Development Workshop

Case studies are an effective way to encourage critical thinking, leadership, teamwork, communication, decision making, complex problem solving, and creativity in Management education. And they have additional benefits if used outside the traditional classroom setting including networking opportunities, transfer of learning, and professional development. This session outlines the inspiration, design, and implementation of an annual internal case competition for undergraduate business students. Now in its fifth year, we discuss challenges overcome, lessons learned, and future goals for such an event. Session participants will gain the technical information and confidence to facilitate one of the many variations this model allows.