Will this be on the test? Establishing Relevance in Strategic Management

Finishing my first lesson as an undergraduate, student teacher in a high school classroom, a student asked, “will this be on the test?” My reaction surprised me; the question felt like an insult. Over time, I realized this question demonstrates students’ lack awareness of the content’s relevance to the real world. Often presented as a function reserved for top management teams, strategic management may seem irrelevant to students preparing to enter the workforce. Ambitiously, this interactive session strives to eliminate “will this be on the test?” in undergraduate strategic management courses by demonstrating classroom activities to establish relevance and motivation.