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Management & Organizational Behavior Teaching Society 2018 Conference

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The Understanding Chain: Creating Effective Messages from Classic Stories for Various Audiences

Today’s employers are looking for graduates who enter the workforce as skilled communicators. Our unique OBTC session presents three interlinked gamestorming activities that leads educators through audience, information, and message activities to create messages for varying audiences based on classic stories (or Disney films). Each activity is team based, interactive, and reinforces the writing process of plan, write, and edit using analysis and reflection. A 90-minute activity session takes educators through the highlights and materials, giving participants three experiential classroom activities to build communication skills.

Kimberly Jordan
Ohio University
United States

Mary Tucker
Ohio University
United States

Catherine Penrod
Ohio University
United States

Shawnee Meek
Ohio University
United States

 

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