Appling Pre-suasion by Cialdini to augment experience-based learning in OB

It has been almost 30 years since Cialdini’s Influence emerged as a leader in applied persuasion and communication leadership techniques. In 2016, he penned Pre-suasion to look at what influences people to ‘pre-frame’ their thinking. This session will briefly summarize the book, its takeaways and share applicable ways to use the material in an OB or management classroom. You will have the chance to discuss and take away techniques to use in your class next semester.