Greenwashing Product Lab for Responsible Business Leadership

Business leaders generally delegate the management of product labeling and promotion to marketing experts. As companies become increasingly cognizant of environmental practice as part of their corporate social responsibility, business leaders should consider how genuine and legitimate their company’s “green” practices are. In this active learning session, participants will question business messages and whether deceptive packaging and labeling is being used. The interactive lab activity allows participants to investigate the concept of greenwashing through partner work and debriefing. The activity has been used over five semesters and has withstood the “test of time”.