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MOBTS 2019

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What’s Your Brand? An exercise for identifying, communicating, and developing a leadership brand.

Identifying and articulating one’s leadership brand helps to communicate one’s value proposition to followers, customers, investors, and colleagues. Helping undergraduate management students identify their values, intentions, strengths, and challenges relative to leadership is a learning outcome embedded in our undergraduate leadership courses. We offer a fun, engaging activity focused on leadership that allows us to be teaching agents for positive change – that change is to help students identify and articulate their “leadership brand.” In this MOBTS session, participants will create and explain a visual collage that pictorially captures their leadership brand.

Vicki Taylor
Shippensburg University of Pennsylvania
United States

Lisa Stickney
University of Baltimore
United States

C. Melissa Fender
Rutgers University
United States


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