Meme Monday: Meeting Students Where They Are To Take Them Where You Are Going

With the rapid shift to online learning activities, in response to the global COVID-19 pandemic, we saw a need to develop alternative ways to engage students in the course material. As a result, we developed Meme Monday, which leverages the meme medium to connect course material to the meme culture in which most students are living. Grounded in motivation theory, Meme Monday provides a fun way to increase students’ motivation and improve information recall. In this session, we will provide a full conceptual overview of Meme Monday and a step-by-step guide for instructors to implement Meme Monday in their classrooms.