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Opportunity Mapping: Locating The Upside of Risk Through Visual Mapping
The proposed exercise was conceived as an interactive framework to link the known practice of business risk mapping matrices with a novel model of opportunity mapping in an effort to incorporate the upside of risk within a firm’s strategic alternatives. The innovative visual mapping exercise assists student strategists as they identify and quantify opportunities given the three variables of impact, prevalence and barriers to adoption whilst considering the resolution of firm risks. The exercise adds clarity to strategic analysis within the context of enterprise risk management and can be used by students during initial conceptualization, post-analysis or as summative metrics.