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Integrating Analytics Into Management Courses: A Hands-On Introduction To Tableau

Abstract: This professional development workshop addresses an increasingly important skill set in business education - analytics and provides a hands-on, user-friendly introduction to one of the most popular analytics tools, Tableau. The workshop facilitators will demonstrate how participants can easily integrate analytics into their management courses. Using Tableau Public, a free software, participants will have the opportunity to create basic visualizations as the facilitators demonstrate class activities in two topics: EEO/hiring decisions and Big-Five Personality Factors. It is crucial to expose students to analytics in subject areas, and this workshop will help participants make analytics one of their experiential learning tools.

Keywords: Analytics, Tableau, experiential learning

Topic: General   |   Format: Professional Development Workshop (PDW)

Ana Elisa Iglesias, Francis Marion University (
United States

Jose Luis Iglesias, University of South Carolina Beaufort (
United States


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