Full Program »
Learning Through Mini Cases; An Effective and More Affordable Option To Hbp Cases
Abstract: The benefits of the case method have been highlighted in management education literature for decades. In my proposed activity/exercise session, I introduce an effective and more affordable way to apply the case method through Fast Company Magazine articles in undergraduate and graduate courses in a variety of management class contexts. Specifically, I elaborate on the pedagogical benefits of using articles as “mini cases” and walk attendees through an example exercise. Participants will be provided with instructions on how to facilitate the exercise, a list of potential benefits, and a link to a discounted student subscription to the magazine.
Keywords: Cases, Affordability, Engagement
Topic: General | Format: Activity or Exercise