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MOBTS 2022

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Getting Students Excited About Strategic Management

Abstract: Many students find concepts in strategic management abstract and confusing, partly because of the varied definitions of ‘strategy’. In this session I discuss how beginning with two case analyses can help bring to life the interconnections between elements underlying a good strategy. By starting with these cases students not only begin to get a clearer idea about what strategy is but also see that the subject can be fun and exciting. They also learn how a good strategy can unravel when well-meaning but unwise changes rupture the interdependence among its elements.

Keywords: Strategic Management, Interconnected Elements of Strategy, Case Analysis

Topic: General   |   Format: Activity or Exercise

Shripad Pendse, Sobey School of Business, Saint Mary's University, Halifax (


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