Using Qualitative Data Analysis Software To Develop Occupational Understanding

Employers report a gap in the skills recent graduates purport to have and skills they can articulate or demonstrate on the job. Students suggest that colleges do not prepare them well for workplace expectations. Using NVivo Qualitative Data Analysis Software (QSR, 2020) Management students are introduced to the qualitative data analysis tool while developing occupational understanding through an analysis of LinkedIn job postings. The paper premise provides an opportunity for colleges and students to better align expectations for 1. Clarity, 2. Understanding, and 3. Confidence. This ‘exercise overview’ can help faculty interested in implementing a value-added activity to a course.