Investing Your Likes, Laughs, & Loves Currency: Elevating Power & Voice on Social Media

Power fuels leadership voices. Since Fall 2020, 233 students, guided by a social media expert, have created social media portfolios (699 posts) addressing urgent business and societal challenges. Taking risks, students discovered the power of their unique voices, sharpened through peer, expert, and professor feedback. In this session, you’ll unleash your creativity to design captivating posts with strategic captions and hashtags, competing for “currency” (likes, laughs, loves). Learn how to amplify transformational leadership voices by shaping others’ value perceptions using eight key social media influence strategies, and leave inspired by examples of students motivating change with their voice.