Strategic Analysis Through Design: Using Photos To Analyse The Organisation’s Strategic Environment

Authors:

Keywords: Design Thinking, Visual Design, Photography, Strategic Management

Abstract: Design thinking has been embraced by organisations for casting a different perspective on their opportunities and challenges. While design thinking offers promise in considering problems in a different light, its performance in organisations is often an immersive experience which takes place over several days. In Business Schools further challenges with design thinking application arise from students who don't feel as though they are artistic. This exercise introduces participants to a bite-sized visual design experience in photography for assisting students analyse an organisation’s strategic environment in a new way. Participants will apply their own photography to analyse a case study organisation’s industry environment, and be introduced to some of the opportunities and challenges of introducing visual design techniques to the management education classroom.