Ai: Where Is The Fun? Are We Killing Creativity?

As Artificial Intelligence (AI) becomes increasingly integrated into university curricula, its role in student creativity, raises critical pedagogical questions. Is AI being used to assist the creativity process or replace the process? Where is the fun in the process for students when using AI?

This roundtable explores the use of AI in the creative process within Business schools. While AI offers efficiency and support in ideation processes and visualization, its use may alter the emotional and experiential dimensions of the creativity process. Participants are invited to reflect on how AI can meaningfully be embedded in the experience of creativity with a focus on building creative confidence over solutions.