Know When To Hold ‘Em: Teaching The Resource-Based View With Playing Cards

This experiential learning session demonstrates a gamified classroom activity developed with student involvement and engagement as the priority. Maintaining high levels of student engagement in contemporary university classrooms is a challenge for all educators in this space. This session demonstrates how the Resource-Based View (RBV) can be taught using a game-based, group work activity with playing cards as resources and student groups representing companies. The activity requires rapid problem solving, group communication, and strategic thinking using various RBV concepts and elements. By providing students with an experiential learning activity, the have the ability to connect theoretical concepts with concrete experiences, and better reflect on how these concepts can help to inform strategic decision-making in organisations.