Mapping OBTC’s Competitive Advantage: Positioning for the Future

KEYWORDS: strategic planning; competitive advantage; value proposition

OBTC faces the reality of ensuring a sustainable future in the face of increased competition from other conferences for participants who must allocate limited resources (e.g., time and funding). This presents a significant challenge for OBTC to identify a value proposition to participants that is unique and compelling. We will facilitate a discussion using an intuitive and innovative strategic planning tool to identify OBTC’s competitive value curve against AOM’s Teaching and Learning Conference. This important discussion will place session attendees in the pivotal role of participants in a strategic discussion to articulate OBTC’s competitive advantage now and in the future.

Author(s):

Vincent Bruni-Bossio
Edwards School of Business, University of Saskatchewan
bruni-bossio@edwards.usask.ca
Canada

Chelsea Willness
Edwards School of Business, University of Saskatchewan
willness@edwards.usask.ca
Canada