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Uniting Students to Fulfill the Common Goal of Online Reputation Management

KEYWORDS: Service, Social Media, Selection, Employment Law

Most college students are at least somewhat aware that negative personal information online can hinder their future employment prospects. In this session, we highlight a project that was designed to help management students recognize the potential pitfalls of their personal social media usage and how to be proactive about establishing a positive online reputation. In turn, these same management students are also assigned the task of helping others on campus achieve such awareness. This project therefore unites students across majors in a mutually beneficial way that serves both and deepens student learning.

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