Teaching Strategy by Focusing on Cannabis

Strategy, case, changing current

Industries laced in controversy can stimulate student engagement in the classroom. For example, studying cannabis companies in Strategic Management courses can be both relevant and engaging. They are relevant because competing in the cannabis industry requires the analysis and understanding of a wide range of organizational and environmental variables. Simultaneously, the controversial nature of the industry is interesting by virtue of it being a “changing current” at home and abroad. Participants will learn how to incorporate the cannabis industry as a context for a Strategic Management course. A short case on a Canadian cannabis company will also be presented.

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