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An evaluative case study of a career coaching approach to improving student placement success in a UK Business School

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Describes the innovative approach adopted in a UK business school to improve the number of student placements. A module was designed to provide students with the skills to search, apply for and gain a year-long placement as part of a degree ‘sandwich’ course. A blend of workshops, recorded lectures, online formative feedback exercises and one-to-one career coaching created a tailored, practical approach to skill enhancement.
This session provides the presentation of the adopted methodology the results of the evaluative research, a live demonstration of the coaching approach and a discussion with the audience of ideas for development of the approach.


Rebecca Jones    
University of Worcester
United Kingdom

Holly Andrews    
University of Worcester
United Kingdom


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