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Activating anchors: Using popular culture to further integrate liberal arts and management education

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Work in educational psychology has long recognized the importance of existing knowledge for the process of meaningful learning. Moreover, many in both the academic and popular press have noted the benefits of embedding the humanities and traditional liberal arts in management education. However, students may struggle to connect concepts from these areas with their prior knowledge base. In this session, we present and discuss an example “game” that connects the The Art of War and management concepts to contemporary hip-hop music. This approach heeds the call to further integrate the traditional liberal arts with management education in an engaging and entertaining manner that promises to increase learning.


Nicholas D. Rhew    
Coastal Carolina University
United States

Micheal T. Stratton    
University of North Carolina (Asheville)
United States


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