A Honey of an Industry: The Five Forces Game

Keywords: Strategy, Five Forces, Experiential Learning

Abstract: Porter’s Five Forces model is a foundational concept in strategic management. The five forces model is deceptively simple, yet it encompasses important nuances that students sometimes struggle to fully understand. This experiential exercise is designed to illustrate the components of the five forces and how the components affect industry profitability in a way that requires the students to grapple with the difficult material while engaging in an enjoyable activity.