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Virtual MOBTS 2021

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Small Seed, Big Impact: Garrett Popcorn Shops Case Study

Popcorn is a small kernel with great potential! Pop into this session to see how one of Oprah’s Favorite Things can be used as a business case study. This case uses the Chicago-based institution, Garrett Popcorn Shops, to apply student learning skills in business research, strategic thinking, strategy, situational analysis, and abstract decision-making.

Hui Wang
Nanjing Audit University

Jennifer Schultz
Saint Mary's University of Minnesota
United States


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