Personal Brands: Scaffolding a Longitudinal Learning Outcome

Keywords: Personal Brands, Program Learning Outcome, Scaffolded Assignments

Abstract: Personal brand development is an important and often underdeveloped skill for business students entering an increasingly competitive workforce. This exercise will overview a scaffolded program learning outcome focusing on personal brand development. Definitions, assignments, and rubrics will be reviewed and discussed at the assessment levels of introducing, developing, and mastering personal brands. The scaffolding technique will be demonstrated as it was applied across a MBA program, utilizing three different courses in order to achieve the desired results in student learning. Participants will be challenged to come up with a draft plan for scaffolding a relevant learning outcome within their own programs.