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MOBTS 2023: 50th Anniversary Conference

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Strategic Planning Reimagined: Involving Faculty, Students, Staff, and Administrators in a Collaborative Process


Erin Makarius, The University of Akron (United States)
Email: makarius@uakron.edu

Matthew Juravich, The University of Akron (United States)
Email: mjuravich@uakron.edu

Keywords: strategic planning, strategy, implementation, evaluation

Abstract: This session will provide an interactive experience in strategic planning for a university in the Midwestern United States. We will discuss the strategy formation, choices, implementation, and evaluation process that we’ve utilized, incorporating the research we are building upon as well as application of key tools to enhance success. We will include issues and challenges as well as ask for feedback to compare and contrast what others are doing in the strategic planning process. In that way, this session will allow us to ‘practice what we preach’ in reimagining strategic planning in the University setting.

 


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