The bridge to executive education: Designing, delivering, and succeeding with executive participants

Keywords: executive education, executive teaching, module, context

Abstract: The presenters have decades of experience teaching global executives, having taught at several of the top institutions for executive development and continuing to sell, design, deliver, and assess workshops around the world (and online). What works with undergrads and MBAs may not work with seasoned executives; our aim is to illuminate how to cross this bridge. After an overview of key principles of executive program and module context, expectations, and design, including a discussion of assessment, challenges, and lessons learned, we provide a structured approach to enable participants to transform their content expertise into an exec ed module. Time permitting, we would also discuss the processes of selling your expertise, contracting, and getting repeat business.