The Use of Digital Tools in Graduate to Career Management Impact: Examples of Key Lessons Learned through Digication and PitchVantage in MBA Classrooms

Keywords: Digital Tools, Career Management, Marketing and Communication, and MBA Classrooms

Abstract: Digital tools are increasingly changing both the nature and the scope of educational impact in management and MBA classrooms. In this session, we examine how two digital tools, Digication and PitchVantage, can be utilized to potentially alter the learning process to improve career outcomes of the MBA students. Application of these tools seems to be particularly relevant in the graduate course focusing on career management and personal branding. As part of our exploration, we look at three ways that both tools can challenge earlier notions of career management and marketing applications including 1) moving beyond static representations of career skills and knowledge found in traditional resumes; 2) complementing existing LinkedIn profiles through extensive personalized networking; and 3) facilitating the emergence of authentic self via personal branding, and the role of influencer through better presentation and career narratives. As we note, the three aforementioned newer areas are key toward understanding how career alignment can happen by either fitting in and/or moving beyond job descriptions in career management toward the role of influencer.