Using Qualitative Data Analysis Software to Develop Occupational Understanding

Krystal Rawls, California State University, Dominguez Hills (United States)
Email: kmrawls@csudh.edu

Craig Seal, California State University, San Bernardino (United States)
Email: cseal@csusb.edu

Alana Olschwang, California State University, Dominguez Hills (United States)
Email: aolschwang@csudh.edu

Nancy Deng, California State University, Dominguez Hills (United States)
Email: ndeng@csudh.edu

Nare Khodadadians, University of Southern California (United States)
Email: nare.khodadadians@gmail.com

Keywords: qualitative data analysis, occupational understanding, workforce curriculum

Abstract: Employers report a gap in the skills recent graduates purport to have and skills they can articulate or demonstrate on the job. Students suggest that colleges do not prepare them well for workplace expectations. Using NVivo Qualitative Data Analysis Software (QSR, 2020) Management students are introduced to the qualitative data analysis tool while developing occupational understanding through an analysis of LinkedIn job postings. The paper premise provides an opportunity for colleges and students to better align expectations for 1. Clarity, 2. Understanding, and 3. Confidence. This ‘exercise overview’ can help faculty interested in implementing a value-added activity to a course.