Brand Guidelines
Typography Standards for MOBTS, Collegiate Leadership Competition, and MOBTS Journals (Journal of Management Education and Management Teaching Review)
The following standards define the approved fonts for MOBTS, CLC, Journal of Management Education, and Management Teaching Review.
Primary MOBTS Typeface (MOBTS, USA Conference, International MOBTS, MOBTS Oceania)
Gill Sans MT
Use for:
• MOBTS logos
• Headers in MOBTS documents
• Event materials and conference branding
CLC Typeface
Gill Sans MT
Use for:
• CLC logo
• Headings and subheadings
• Digital and print competition materials
• Certificates and winner announcements
MOBTS Journal Typefaces
The journals use traditional academic typography that differs from the MOBTS and CLC visual identity. Do not replace these journal typefaces with Gill Sans MT, as the journals maintain their own publishing standards.
Management Teaching Review
Adobe Caslon Pro
Use for:
• Journal masthead
• Print and digital cover headings
Journal of Management Education
New Baskerville (ITC New Baskerville or Monotype Baskerville)
Use for:
• Journal masthead
• Print and digital cover headings
• Special issue graphics
Color Guides
Management & Organizational Behavior Teaching Society
MOBTS Oceania Conference
International MOBTS Conference
Collegiate Leadership Competition
Journal of Management Education
Management Teaching Review