Brand Guidelines

Typography Standards for MOBTS, Collegiate Leadership Competition, and MOBTS Journals (Journal of Management Education and Management Teaching Review)

The following standards define the approved fonts for MOBTS, CLC, Journal of Management Education, and Management Teaching Review.


Primary MOBTS Typeface (MOBTS, USA Conference, International MOBTS, MOBTS Oceania)
Gill Sans MT
Use for:
• MOBTS logos
• Headers in MOBTS documents
• Event materials and conference branding


CLC Typeface
Gill Sans MT
Use for:
• CLC logo
• Headings and subheadings
• Digital and print competition materials
• Certificates and winner announcements


MOBTS Journal Typefaces
The journals use traditional academic typography that differs from the MOBTS and CLC visual identity. Do not replace these journal typefaces with Gill Sans MT, as the journals maintain their own publishing standards.

Management Teaching Review
Adobe Caslon Pro
Use for:
• Journal masthead
• Print and digital cover headings

Journal of Management Education
New Baskerville (ITC New Baskerville or Monotype Baskerville)
Use for:
• Journal masthead
• Print and digital cover headings
• Special issue graphics

Color Guides

Management & Organizational Behavior Teaching Society

mobts-logo-tag-brand-guide
MOBTS Brick Red #903020
MOBTS Black #000000
MOBTS White #F0F0F0

MOBTS Oceania Conference

mobts-oceania-brand-guide
Oceania Purple #20214D
Oceania Black #000000
Oceania White #F0F0F0

International MOBTS Conference

imobts-logo
IMOBTS Blue #0070A0
IMOBTS Black #000000
IMOBTS White #F0F0F0

Collegiate Leadership Competition

MOBTS-CLC-LOGO-TAG
CLC Deep Red #801010
CLC Gold #C0B020
CLC Black #000000

Journal of Management Education

JME_square
JME Deep Navy #004070
JME Secondary Blue #306090
JME Highlight Blue #4070A0
JME White #F0F0F0

Management Teaching Review

MTR_square
MTR Forest Green #005020
MTR Sage Green #A0C0B0
MTR Soft Green #90B0A0
MTR White #F0F0F0